Here are 10 benefits of video marketing for small businesses that can help to transform your business very quickly. These are not exactly tips, but the different benefits which show you ways in which you actually gain from doing video marketing. This video is particularly for those skeptical about marketing through videos or those who do not know exactly how it can benefit them. This is especially true for my country, Jamaica, where people have just not warmed to the idea of video marketing for small businesses.
1. CONVERSIONS
Marketers who use video grow revenue 49% faster than non-video users. ... Social video generates 12 times more shares than text and images combined.
2. VIDEO IS HOT: PEOPLE JUST CANNOT HAVE ENOUGH VIDEOS
Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).Jun 9, 2019
3. REACH CUSTOMERS WHERE THEY ARE
The number of people using the internet has surged over the past year, with more than one million people coming online for the first time each day since January 2018.
VIA: We Are Social.
4. BRAND RECOGNITION
The goal is to have customers recognize your brand or company based on a visual or audio cue. Video presents both visual and audio to help build awareness of your business, product, or service.
5. BRAND AWARENESS
Brand awareness is typically defined as the ability to pluck your brand from memory based on a product category. If people remember you when they think about making a purchase, you have won a customer.
6. AUTHORITY
We are now in the age of the influencer. These are people who are seen as authority or trendsetters in their niche. Using a video to build your authority will mean people will take you seriously and will be more likely to engage with you. That could mean more sales or other conversions.
7. ONLINE PRESENCE
Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. ... Modern businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The benefits are endless!
8. BOOSTS WEBSITE THROUGH PRESENCE OF VIDEO
Except for improving the customer retention rate, videos enhance your SEO. When readers spend more time on your site, it signals Google that your website has valuable content. It leads to higher search engine ranking and draws more organic and direct traffic to your website. A video on your website, therefore, helps to bring in more traffic and helps with SEO.
9. YOUTUBE SEARCH RANKING
YouTube is the second-largest search engine in the world. People are searching there for your products and services. Small business videos let you be found on Youtube. This is how to use YouTube to grow your business.
10. GOOGLE SEARCH RANKING
A YouTube video properly optimized, can also help you to rank the video on Google search, the number one search engine in the world.
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