What Good Quality Content Means to Millennials – The Attainable and The Unattainable.

As millennials move into their late 30’s, their consumer activity has become the subject of intense interest to corporations, behavioral analysts and marketers.

But marketing for millennials is difficult, particularly digital marketing. Remember, this is a generation that grew up with the Age of Information. Ben Givon suggests they expect easy internet access, embrace social media and, importantly for marketeers, are extremely comfortable with e-commerce and online payments.
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