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The US media is facing daunting decisions as it enters the 2020 presidential election year including whether to amplify or muffle Donald Trump’s “digital bully pulpit” and his relentless stream of untruths as it seeks to avoid the calamitous mistakes of 2016, leading figures from the industry say. The Guardian and the Columbia Journalism Review talked to 30 top editors, reporters, TV executives and commentators across the US. With the first poll of the Democratic nomination contest in Iowa just four weeks away, the issue of Trump’s domination of the 24-hour news cycle continues to disturb many media figures. In the wake of Trump’s victory in November 2016, many commentators pointed to disproportionate and exhaustive coverage of his extreme comments and tweets as an important factor that skewed both the Republican primaries and the general election against Hillary Clinton. If anything, that pattern has intensified since then. As Nancy Pelosi, the top Democrat in Congress, remarked last month, “I’ve said to many of my friends in the press, ‘You’re accomplices, whether you want to be or not’.”Frank Bruni, a New York Times columnist who has written extensively on the dilemmas facing the media in 2020, told the Guardian/CJR project: “We’ve learned that if you write a story about the ridiculousness of Trump’s latest tweet it gets a lot more traffic than an analysis of Elizabeth Warren’s Medicare-for-all plan. I’m concerned that we are going to end up giving Trump more than the lion’s share of media time all the way up to election night.”The picture painted of the media landscape as we go into an epic election year is mixed. The 30 top editors, executives and reporters reveal that:* Opinion polls. Big changes are likely this year in the wake of the disastrous election night in 2016 when Trump’s victory took most pollsters by surprise. Fewer outlets will make use of forecast modeling, which give probabilities of each candidate winning. The technique spread confusion, not least when the New York Times opened election day in November 2016 by forecasting that Hillary Clinton had an 85% chance of winning.* Horserace coverage. Several editors said that they thought the horserace, where the election is covered by talking about who is up and who is down, had outlived its welcome. “Horserace coverage is dead,” said Ben Smith, editor in chief of BuzzFeed News.* Trump’s untruths. Uncertainty still reigns over how to treat a president who appears to have no attachment to the truth. By the Washington Post’s count, Trump has made more than 13,000 false or misleading claims since he came to office. Susan Page, Washington bureau chief for USA Today, said that the media has learned to be much more sophisticated in fact-checking Trump. But Margaret Sullivan, media columnist for the Washington Post, pointed out that members of the president’s inner circle, such as White House counsel Kellyanne Conway, who have repeatedly made false claims are still being booked for the
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Media leaders agonize over amplifying Trump lies as 2020 election year:
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