Artists - understand your buyers better - make it personal

My clear and simple formula for understanding your buyers intent will help you when you're selling your art. Satisfy all three criteria and you make the sale. if either is missing you won't. Simple as that.

The process should be a personal one for us all so when you're faced with getting to grips with why people do or don't buy from you then remember the Buying Triangle - a need to satisfy Intent, Desire and Budget.

Oh and a warning against doing online courses and remembering that face-to-face contact with people is worth more than your digital footprint.

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