| Establish how to get everyone in your bank thinking about how to bring on the next best customers at premium pricing—in other words, everybody is thinking like a marketer. If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department, that’s very typical. You’re going to love knowing that you can expand that department so that everyone in the bank says they are a marketer.
If, on the other hand, your people, both customer-facing positions and back office, are already actively involved every day in bringing on the next best customers and taking your current most profitable and kissing them on the lips until they chap, good for you. I have a few more things for you to keep that party going.
Or, if you’re thinking, really, one more thing to think about, Roxanne? I have to run a bank or grow my department and now you want ME to be an extension of the marketing team, let me just share with you, well, YES. I PROMISE you that when you do this correctly, will spend LESS time in the office—not more.
Most every bank would say that their team members don’t consider themselves marketers.
I’m now going to give you three steps that will get your team to help grow some new, more profitable accounts in just a few weeks, REGARDLESS of their positions.
By getting everyone in your bank thinking like a marketer, you can create a sustainable and profitable bank that sees economic downturns as an opportunity to thrive more because you’ve built so much safety you can sleep like a baby every night.
#roxanneemmerich #emmerichfinancial #communitybankmarketing #bank consulting #marketing
Connect with Roxanne at
Extraordinary Banker:
Emmerich Financial:
Roxanne Emmerich, CEO of The Emmerich Group
Thank God It's Monday
The Emmerich Group Inc
One Liberty Corporate Center, 6625 West 78th Street, Suite 200, Bloomington, MN 55439
(952) 737-6730
0 Comments