How do you measure the success of an advertising campaign? In some cases, this might have many answers. Some companies for instance would argue that success should be measured by brand awareness and engagement.
BUT if you are a regular internet marketer (which it’s likely safe to assume you are), then it is more likely that you should measure your effectiveness by considering the profit. Internet marketers don’t have the budget to pour huge amounts into turning their brands into household names. Therefore, they need to focus instead on trying to get profit quickly.
That often means using PPC and remarketing, and it means thinking about how the numbers add up.
#Advertisingcampaign #Costeffectivecampaign #Facebook
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