In this talk, Susan Josi talks about Prodices - how products and services seamlessly integrate and how the future of medicine lies in technology. At a time when brand managers were writing their own copy and visualizing their detailer layouts, almost 25 years ago in 1994, Susan moved out of her comfort zone to co-found a healthcare communication agency, which was a pioneering effort at that time in India. SorentoHealthcare Communications was born out of that passion for creating some meaningful brands in the health and wellness domain and is now part of the global agency Havas and rebranded as Havas Life Sorento.
She has more than 35 years of rich experience in the Health & Wellness domain and was earlier the Executive Director of Ogilvy Healthcare (a division of Ogilvy and Mather).
A postgraduate in Pharmacy (UDCT), she has also won the best woman entrepreneur award from the Maharashtra Chamber of Commerce.
She was a UNIDO scholar from India at the University of Ghent – Belgium
Recently she was also awarded as the Distinguished Entrepreneur 2015, by her alma mater, Institute of Chemical Technology.
With her special interests in Pharma, Consumer Healthcare and Social Marketing Initiatives, she has facilitated many in-house workshops and conferences in India and globally.
Her organization has been associated with many of the blue-chip healthcare companies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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