Changing the Way Consumers See Recessions w|Steve Harney | Level Up Podcast

Consumers and agents alike are constantly being told about market changes, and it’s causing considerable panic. Are the inevitable shifts necessarily bad for the real estate business and its customers? How can we change the perception of market shifts? On this episode, Founder and Chief Content Creator at Keeping Current Matters, Steve Harney, shares how to stop panic in its tracks.

Takeaways + Tactics

- Change is not necessarily a bad thing, but most people fear the unknown. Stop thinking in negative terms by looking at the word ‘change’ differently.

- Realtors are the ones who can inform consumers that market shifts don’t spell disaster. We need to set the consumer’s mind at ease, and we have the knowledge to do so.

- We need to educate ourselves on recessions and market shifts so that we can give our consumers the most accurate information possible. This will help us build trust.

Changes in the real estate industry are inevitable, and a recession seems likely. However, that doesn’t mean a disaster is imminent. As real estate professionals, it’s up to us to educate ourselves on the shifts so we can share that information with our clients. We are the only ones who can set the consumer’s mind at ease: let’s change their perception of change and get them to start believing the shift can be a gift.

Greg Harrelson,Matt Johnson real estate lead generation,real estate team building,real estate expansion,lead generation machine,agent training,real estate agent training videos,real estate agent prospecting,real estate agent marketing tips,real estate agent marketing strategies,real estate agent coaching,real estate agent marketing,