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From today's video...
Eve: "The final question is that you're using crowdfunding for this project, and other than raising money, how do you think crowdfunding might benefit you as real estate developers?"
John: "I think, actually, it's going to add an element of exposure, which is not just spin. This is a real project. So, the reach of that, it could help with people seeing a new model, new methodology. It's also going to inject a certain element of discipline. We want to show this, and it's very public, that this works, and we want to make sure that all of our objectives for development, as well as profitability, and otherwise are met, because we're pledging this. We know crowdfunding is an equity or an investment that people could lose, but we're not going to allow that to happen. Two things. There's a new exposure; a heightened level of a different way of approaching and doing things. Then there's a discipline that's injected into this that I think is really energizing, for me, both of us."
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