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What does It Mean to Vanity Search?

What does It Mean to Vanity Search? A vanity search may be more commonly known as ego surfing. This is a term that may have been coined by Internet mogul, Sean Carton. When you vanity search, you are essentially using a search engine to look up yourself. Other names for this practice include self-googling, googling yourself, ego searching or autogoogling. These names reference the common practice of using Google to perform this search.

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