Are you looking for more distributor attention? More placements? Do you incentivize reps? Management? Both? How do you find a brand champion who is thinking about your brand first? Understanding what motivates your distributor and their reps is critical to getting the extra attention all brands desire. Designing incentives that break through and yield long-term impacts is not easy and not the only answer. What else works to encourage the distributor to present your wines? This session brings a distributor and supplier perspective to incentive programs and structures that work, with tips on how to watch for hidden traps that cost valuable time and money for wineries with sub-par results.
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