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From Automation tactics 💵'Stop Loss' 🙏and 🤑'Surf' 🏄♂️to launching 💯of audiences, across Acquisition, Retargeting and Prospecting campaigns.
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To squeeze out every last drop of performance from adsets we put together a series of short term and long term revenue maximization tactics.
🏄♂️ SURF
REWARD STRONG PERFORMERS
SURF identifies strong performance trends and automatically capitalizes on positive momentum by increasing the available adset budget beyond the original limits. At midnight it then reverts to the original budget.
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❌ STOP LOSS
SCALE BACK WEAK PERFORMERS
Stop Loss protects your budget by pausing low-performing adsets with negative momentum as soon as it identifies them. At midnight it turns the Adset back on.
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✅ REVIVE
REALTIME RESPONSIVENESS
Revive automatically reactivates any paused adset the moment it detects any kind of positive activity indicating that the adset has become profitable again.
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🌅SUNSETTING
LONG TERM LOSS PREVENTION
Sunsetting monitors performance over time to identify under-performing adsets and then takes a series of steps to protect your budget over time.
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