When it comes to brand registry, every seller now understands the importance of having a registered trademark. You need a registered trademark in order to get the benefits of enhanced brand content, special advertising opportunities, and the ability to thwart hijackers more efficiently. When registering a trademark, there is a point when you will be asked to provide a specimen. What does this mean?
Trademark rights arise upon use in commerce, so in order for the Patent and Trademark Office to know that you have a trademark, they will want to see you actually using the trademark. Basically, they need proof that you are actually in-market.
A specimen can be a hang tag on your product, the product itself with branding on it, retail packaging, etc. If it’s a service, the specimen could be a website with your branding, an advertising flyer, a business card with branding, etc.
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